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Trust & standards

Editorial policy

How iGaming News Gods chooses, sources and checks stories, how we use AI, why our bylines are pen names, and how we keep coverage independent.

Updated

This page explains how iGaming News Gods decides what to cover, where our facts come from, how they are checked, and how we keep our reporting separate from the commercial interests of our owner, iGaming Gods (iGG).

How we choose stories

We monitor industry trade publications, regulators' announcements and companies' investor releases throughout the day. The regulators we follow include the UK Gambling Commission, the Malta Gaming Authority, the Curaçao Gaming Authority, the AGCO and iGaming Ontario, the New Jersey, Pennsylvania and Michigan regulators, Brazil's Secretariat of Prizes and Betting, Spain's DGOJ, the Swedish Gambling Authority and the US CFTC.

We pick stories by how much they matter to people who work in the industry: rule changes, enforcement, licensing, market launches, results, deals, and changes in payments and technology. We publish a small number of stories each day, and we prefer to cover one development properly rather than repeat every headline.

We do not publish stories aimed at players. That means no bonus codes, no casino reviews and no lists of casinos. We also do not publish advice on acquiring players in markets where online gambling is prohibited.

How we source stories

  • Every story cites at least one primary or original source, such as a regulator's notice, a court ruling, a company's own announcement or the publication that first reported it. We list it first.
  • We use two or more sources where we can.
  • Every source is linked at the end of the story so readers can check it.
  • Market hubs, data pages and trackers are built from regulators' own publications. Every revenue figure, fine and licence action links to the page where the regulator published it.
  • Any figures we publish from iGG's own network are aggregated, and never name partners.

How we check facts

Every story goes through a set of checks before it is published:

  • Verbatim fact-check. Each factual claim in a draft (a name, figure, date or quote) must match a verbatim passage in a source we have fetched. If a claim cannot be matched, it is removed or the story does not run.
  • Duplication check. Drafts are compared with our recent stories so that we do not publish the same story twice.
  • Compliance checks. Drafts are screened for player-facing content and for promotion of gambling in markets where it is prohibited.
  • Technical checks. Headlines, summaries and structured data must meet our format rules, and the site must build without errors.

A story that fails any of these checks is not published.

How we use AI

Our stories are drafted with AI assistance. AI models help us sort incoming news, judge which items are newsworthy, write a brief, and draft the story from the sources. The automated checks above then verify the draft against its sources before publication.

We use AI to help us report on public sources, not to replace them. AI-drafted text is never treated as a source in its own right, and we do not use AI to invent quotes, people or images. Article images are branded title cards that we make ourselves. We do not use photographs or images copied from other publishers.

Pen names

The bylines on our stories are pen names, not real people. Each pen name stands for one area of coverage, so readers can follow a beat:

  • Mara Quinn: regulation and sports betting.
  • Theo Vance: affiliates, operators, and Telegram and social.
  • Iris Calder: payments and crypto, prediction markets, and AI and tech.

The daily brief and general stories are published as the iGG News Desk. Pen names claim no personal credentials or experience. Each author page states that the byline is a pen name.

Independence from iGG's commercial interests

iGaming News Gods is owned and funded by iGaming Gods, an affiliate network and casino build studio. We cover companies that iGG may work with, compete with or have no connection to, using the same standards for all of them.

  • Coverage is not for sale. No one can pay for a news story, a better story, or to have a story changed or removed.
  • iGG's commercial relationships do not decide what we cover or what we say about it.
  • When a story is directly about iGaming Gods or its own products, we say so in the story.
  • Calls to action for iGG's services, such as its Telegram portal, network and studio, appear in set places on the page and are kept out of the article text.

Our ownership disclosure has more detail, including how any sponsored content would be labelled.

Attribution and quotes

  • We summarise in our own words and credit the original reporting. We do not copy articles in full.
  • Quotes are short and verbatim, and we name the person or organisation they come from and link the source.
  • Allegations are attributed to the regulator, court or party making them. We do not state them as fact. A regulator's findings are reported as that regulator's findings.
  • Figures are given as the source published them, with the source's own terms for metrics such as gross gaming revenue.

Corrections

If we get something wrong, we correct it and say so on the story. Our corrections policy explains how to report an error and how corrections are marked.

Contact

Questions about this policy can be sent to @iggteam on Telegram.