ACMA publishes guidance on notable-person ban in wagering ads from 1 January 2027
The regulator says the definition is deliberately broad, with no minimum follower count, and that licensed operators carry responsibility for compliance.
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Online casino prohibitedOnline casino-style services are prohibited under the Interactive Gambling Act 2001; licensed online wagering and sports betting (not in-play) is permitted.
Australia prohibits online casino-style gambling while allowing licensed online wagering. Under the Interactive Gambling Act 2001 (IGA), it is illegal for providers to offer certain online services to people in Australia. According to the ACMA, the banned services include:
Banned services must not be advertised in Australia, and operators must not promote or offer credit for online betting.
The federal regulator is the Australian Communications and Media Authority (ACMA). Wagering itself is licensed at state and territory level. The ACMA's register of licensed interactive gambling providers lists each provider's licensing authority, such as Liquor & Gaming NSW or the Victorian Gambling and Casino Control Commission. On 7 October 2026 the register showed 219 entries.
The IGA has separate parts for:
The current compilation on the Federal Register of Legislation is dated 14 October 2024.
The ACMA has several enforcement tools against offshore operators:
Licensed wagering providers face consumer-protection duties enforced by the ACMA:
The core rule is simple. Advertising prohibited services, or wagering services without an Australian licence, is illegal. Publishing such ads is also a ground for blocking a website.
The ACMA's first enforcement action against an influencer, announced on 7 July 2026, spelled out the scope. The prohibition covers posts or live streams featuring illegal services, sharing links to them, and running promotional giveaways connected to them. Individuals who promote or publicise illegal online gambling services face civil penalties of up to $59,400. Those who facilitate access, including by providing hyperlinks or directing users to the services, face penalties of up to $2,475,000. In that case the ACMA issued a formal warning to mixed martial arts fighter Jamie Mullarkey. It cited his prompt cooperation and removal of the material.
For licensed wagering brands, affiliate economics are about to change. The Interactive Gambling Amendment (Gambling Reform) Bill 2026 includes a ban on commissions to staff or affiliates based on customer activity. It also includes:
The regulator says the definition is deliberately broad, with no minimum follower count, and that licensed operators carry responsibility for compliance.