New Jersey

New Jersey is the longest-running regulated US market for online casino. The Division of Gaming Enforcement (DGE) dates the start of online gaming in the state to November 26, 2013. Licensed Atlantic City casinos and their partners offer internet gaming. Casinos, racetracks and their partners offer sports wagering, both retail and online. The DGE, a law enforcement agency in the Office of the Attorney General, licenses and polices both.

The latest DGE figures show how much of the market is online. For August 2026, Internet Gaming Win for the casinos and their partners was $259.3 million, up 4.4% on August 2025. Year-to-date Internet Gaming Win reached $2.13 billion, up 13.2%. Sports Wagering Gross Revenue was $61.4 million, down 25.0% year on year. The DGE put the drop mainly down to a later start to the fall sports calendar and a lower win percentage. Total Gaming Revenue was $615.7 million for the month and $4.81 billion for the year to date.

Regulator and licensing

The DGE handles day-to-day regulation of the Atlantic City casino industry. It also oversees the internet gaming permit holders it approves. Its Internet Gaming Information page lists approved sites and states that any site not on the list is not approved to offer internet gaming in New Jersey.

Business-to-business suppliers enter through the Casino Control Act's service industry framework:

• Ancillary Casino Service Industry Enterprises (CSIEs): under N.J.S.A. 5:12-92a(3), these provide goods or services ancillary to gaming. Once the DGE has made a preliminary examination of a completed filing, the company may enter agreements with casino licensees and internet gaming permit holders.
• Applicants for 92a(1) internet licensure: after a preliminary investigation, these may do business before plenary licensure. They must first have an agreement with a casino licensee or platform provider and petition the Director for a transactional waiver.

The DGE's Service Industry Licensing Bureau handles vendor registrations and service industry licences, and the DGE publishes an Enterprise Active Vendors List.

Key rules for affiliates

What licence an affiliate needs depends on how it is paid. The DGE set this out in Director's Advisory Bulletin 2014-01, dated June 9, 2014.

• Vendor registration (N.J.S.A. 5:12-92c(1)) covers flat-fee models: cost per click, cost per impression or view, flat-fee sponsorship deals, and flat-rate CPA deals tied to a non-gaming action such as a sign-up, deposit, download or a set number of bets.
• Ancillary CSIE licence covers pay tied to player gaming activity: CPA based on deposit percentages or amounts wagered, revenue share on a coded player's net gaming revenue, and hybrid CPA plus revenue share deals.

The bulletin also sets these conditions:

• An affiliate wanting a different compensation model must notify the Division in advance.
• Refer-a-friend payments need no licence if the referring player receives less than $2,500 in a calendar year.
• A master affiliate's licence depends on how it is paid. Every sub-affiliate must file its contract and hold the right licence. Paying, or being paid by, an unlicensed sub-affiliate can lead to regulatory action, including revocation.
• All new agreements must be filed with the Division.
• Permit holders and platform providers report affiliate payments to the Division every month.
• Compensation for New Jersey business cannot flow through contracts based outside the state.

Illegal-site promotion. Director's Advisory Bulletin 2015-01 of June 4, 2015 states that affiliates who promote illegal sites to players in New Jersey are violating state law. It cites N.J.S.A. 5:12-95.26 and N.J.S.A. 2C:37a(2). Possible consequences include enforcement action, revocation or monetary penalties. Promoting illegal sites to players in other states counts against an affiliate's suitability for licensure.

Media and sportsbook content. Director's Advisory Bulletin 2019-01 of November 26, 2019 asks outlets to:

• source odds only from sportsbooks licensed in New Jersey or another jurisdiction
• state when a site they mention is not licensed in New Jersey
• avoid hyperlinks that take readers directly to unauthorized sites

It reminds DGE licensees and registrants that contracts with illegal sites will negatively affect their suitability.

Recent changes

• March 27, 2025: the DGE issued cease-and-desist letters to Kalshi and Robinhood. In the Kalshi letter, it said listing sports event contracts for people in New Jersey is unauthorized sports wagering under the Sports Wagering Act. It also said the collegiate contracts breach the state constitution's ban on betting on New Jersey college events.

• September 15, 2025: the DGE proposed new rule N.J.A.C. 13:69O-1.2A on responsible gaming, with comments due by November 14, 2025. The proposal would require:

  • a designated responsible gaming lead at each online operator
  • 12 enumerated at-risk triggers, and a three-phase intervention process for at-risk patrons
  • shielding at-risk patrons from certain marketing campaigns and promotions
  • a ban on cancelling withdrawal requests within three days, and on soliciting patrons to reverse withdrawals

  The DGE's proposed-rules page lists it as a proposal. This review did not verify whether it has been adopted.

• December 15, 2025: the DGE published a further set of rule proposals, covering areas including general provisions, exclusion of persons and persons doing business with casino licensees. Comments closed February 13, 2026.

• September 16, 2026: the DGE released the August 2026 results, with year-to-date Internet Gaming Win up 13.2% on the prior year.