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Daily Brief — 13 October 2026

Betfred's retail shops out-earn its online arm, YouTube opens Masthead ads to gambling operators, and Michigan targets 33 offshore sites.

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Today's brief covers Betfred's annual turnover split, a change to YouTube's Masthead advertising rules, and Michigan's enforcement action against offshore operators, plus external reads on prediction markets, an executive hire and a Polish sportsbook deal.

  1. Operators· Data

    Betfred reports £995.6m turnover as retail shops remain biggest contributor

    Shops brought in £544m of turnover in the 52 weeks to 29 March 2026, against £451.7m online, according to the Companies House filing.

  2. Operators

    YouTube to open Masthead ads to certified online gambling operators from 21 October

    Google will extend the format beyond sports betting from 21 October 2026, but has not said which markets are covered. Only registered operators qualify.

  3. Regulation

    Michigan regulator sends cease-and-desist letters to 33 offshore operators

    The Michigan Gaming Control Board sent the letters after issuing 45 orders in April, and said offshore sites do not respect self-exclusion.

  4. Elsewhere · Casino.org

    Macquarie Forecast: Prediction Market Taker Volume to Hit $187 Billion in 2026

    Macquarie forecasts $187bn of prediction market taker volume in 2026, slightly below its prior-month figure. It says DraftKings and FanDuel held roughly 4% and 3% of September sports event contract volume, with room to grow.

    casino.org

  5. Elsewhere · EGR

    High Roller nets ex-PredictIt head as chief business officer

    High Roller has hired Flip Pidot, formerly of PredictIt, as chief business officer. The New York-listed operator is preparing the full launch of its ROLR prediction market product later this month.

    egr.global

  6. Elsewhere · Focus Gaming News

    BETBY accelerates Polish expansion with major Lebull partnership

    BETBY will power Lebull's sportsbook in Poland while Lebull keeps its existing frontend. The deal includes managed trading, round-the-clock risk management, AI-driven tools and access to BETBY's esports games, which span more than 40 titles.

    focusgn.com

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