Better Collective reportedly cuts up to 85 jobs as COO also departs

Better Collective made between 75 and 85 employees redundant across its global operations at the end of October, according to a NEXT.io report covered by AffPapa. The cuts affected the affiliate group's Farringdon office in London as well as other sites, and senior figures are also reported to have left.

For affiliates and operators that work with Better Collective, the departures of business development directors and the chief operating officer could change who handles commercial relationships and technology integrations at the group.

What happened

NEXT.io reported that the redundancies took place at the end of October. The affected staff were spread across several offices, and the London site in Farringdon was one of them. AffPapa's write-up of the report gives a range of 75 to 85 people rather than a single figure.

Several senior departures were also reported:

• Guy Harding and Gloria Cereda, both senior directors of business development, are understood to have left in recent weeks.
• Sofie Ejlersen, chief operating officer, left in October. She first came to Better Collective in 2024 as a strategic adviser and became COO in March 2025. The circumstances of her exit have not been confirmed.
• Riley Bryant, SVP of Technology, who came to the group through its 2019 acquisition of RotoGrinders, is expected to leave at the end of November.

A source at the company, who spoke to NEXT.io anonymously, said Brazil was the last straw.

AffPapa's write-up adds that Better Collective is not the only gambling company to have reduced headcount this year. Flutter, bet365 and Catena Media have also cut jobs, with higher taxes in established markets putting pressure on the sector.

Better Collective declined to comment because it is in a silent period ahead of its earnings call.

Why it matters

Affiliate networks, operators and suppliers with live agreements or integrations with Better Collective should confirm who their day-to-day contacts are, since senior business development staff and the COO are among those reported to have left. Anyone negotiating or renewing terms with the group could also check who now has sign-off on commercial decisions.

The departure of the SVP of Technology, if it goes ahead at the end of November, could matter to partners that depend on technical contacts at Better Collective for tracking, data feeds or platform work. Those partners may want to ask who will take over those responsibilities.

More broadly, AffPapa's write-up points to higher taxes in established markets as a pressure on the sector. Other affiliates and operators exposed to the same pressures are likely to be assessing their own cost bases, and counterparties may find that restructuring at several companies at once affects service levels and decision-making speed.

What's next

Better Collective is expected to publish its third-quarter results on 18 November. The earnings call could give a clearer picture of the scale and cost of the restructuring, although the company has not yet commented on the reported departures.

Bryant is expected to leave at the end of November.