Sports
WSF Odds: player props rose to 14.2% of turnover during World Cup
Supplier data for June and July 2026 shows player props gaining share of turnover and GGR, while goalscorer markets stayed strong.
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3 stories tagged World cup, newest first. Every story links its sources and says why it matters for affiliates and operators.
Supplier data for June and July 2026 shows player props gaining share of turnover and GGR, while goalscorer markets stayed strong.
Blask data for January to August 2026 shows Polymarket at 57.8% of branded search, down from 74.3%, while Kalshi's trading volume remains far higher.
Supplier says the platform handled pricing through settlement for the tournament, with an 18% operator trading margin and Bet Builder volumes up on 2022.